At the Facebook Home launch, Mark Zuckerberg stood there,
wide eyed and full of joy as he explained the latest innovation from
Facebook. No, it wasn’t the long rumoured Facebook phone (At least, not
the way we envisioned it would be). It wasn’t even the forked Android
version, nope, just a simple launcher. (For a full look of Facebook
Home, check out the Android Authority review.)
For some people it was a big disappointment and for others a huge relief, but Zuckerberg ventured forwards, explaining how Facebook Home was the biggest innovation in mobile operating software. He explained that software should be about you, the user, rather than a bunch of widgets and applications.
Facebook Home was meant to show both the public and investors that Facebook understood mobile. A week into the experiment, and for now, Facebook Home looks like becoming a failure.
Many downloads, many bad reviews
Sure, Facebook Home has over 500,000 downloads
on the Play Store but that doesn’t give us an accurate portrayal of
whether the people who are downloading the launcher are actually using
it. What will worry Zuckerberg most, is the extremely poor rating of
Facebook Home in the Play Store. It’s bad enough that Facebook Home is
only compatible with a short list of phones, but the majority of users
who can actually download the application, are not finding Facebook Home
to be as useful as Zuckerberg claims it is.
Like we thought, the
hardcore Facebook users are enamored with the fact that Facebook Home
puts their News Feed front and centre. This notion has been most aptly
put by one reviewer as
“It’s Facebook. On my phone, my new Facebook phone”.
Others haven’t quite fallen in love with a constant
stream of Facebook. They say it’s an okay application but it’s just a
little too in your face. What is recounted throughout many reviews is
the love of Chat Heads. It’s clear that Chat Heads is a favourite, but
unfortunately for Facebook, Facebook Home is NOT a requirement to use
Chat Heads.
Then there are the not so good reviews. More than half of the reviews
are one star and what’s worse is there are a multitude of reasons as to
why people despise Facebook Home. Claims ranging from a reduction of
battery life on their smartphones, to the multitude of complaints over
reduction of usability and functionality.Many complained of the added steps for simple and essential tasks, like using the phone application (“Why would you need to use that, when there is a perfectly good Facebook Voice application,” asks Zuck).
But the biggest problem Facebook Home is reported to have is the lack of customization. One reviewer claims,
“This is an amazing app if you don’t like widgets, folders, or basically any of the good stuff that comes with the Android experience.”Some said that if they didn’t want widgets then they would have bought an iPhone and others even went so far as to say that they’d deactivated their Facebook and contemplated moving to Google Plus.
But the lowest blow comes in the sheer amount of people claiming that they were uninstalling the application, proving that the 500,000 downloads number is clearly not an accurate representation of active users.

Big picture meet Big problem
So here is the problem with Facebook Home. It’s a great
application for those who are in love with Facebook and have friends who
are fun and share interesting things.
But here is the truth for most people. After years of using
Facebook, people have amassed hundreds, maybe even thousands of friends
and liked hundreds of pages. What this has done is created a large
amount of crud in your News Feed. I recently had a good look at my News
Feed and came to the realisation that the things that I really wanted to
see were hidden under a boatload of garbage that I had no interest in.
To fix this I had two options, I could deactivate my account and start
over, or begin the long and arduous clean up process. I chose neither
and decided that Facebook wasn’t an integral part of my life and that I
could live without it.
Many people who download this application may simply come to the
conclusion that the reason they don’t like the application, is that they
don’t like what is in their News Feed, because that’s basically what
the app is. The description itself says “Facebook Home puts your friends
at the heart of your phone. Replace your standard home screen with a
steady stream of friends’ posts and photos”. With Facebook Home you may
find that you don’t actually care about Jessica sharing a picture of her
McDonalds meal, or Jason checking in at the bathroom. That’s because
it’s easier to see, when your News Feed is beamed right onto your phone,
full screen and in front of all the other applications that are
integral to you. It’s distracting you from all the other things you like
to use and maybe it’s just a little too much Facebook, a little too
little everything else. The advertisements for Facebook Home pretty much consolidate it’s distracting nature, because, well just take a look at them.Wrap up
Zuckerberg clearly believes that Facebook Home is the
application that proves Facebook is serious about mobile. That investors
and the public alike should come and take a look at Facebook’s vision
of what mobile should look like. But for now most of the public have
decided that Facebook’s vision of mobile is not for them.
Is Facebook Home the disaster that people make it out to be? Will you
be downloading the application? Let us know in the poll and continue
the argument in the comments.Source: Androidauthority
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