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There are many reasons why Android is the most popular operating system around, ranging from its open source nature to its availability to all consumers, regardless of financial capability. Android has been dominating the smartphone market across the world. We know about how Android’s market share in Spain is a whopping 84%, and around 50% in the US. But that number is all set to grow, although slowly, if a new report by Comscore is any indication.

Comscore, an internet marketing research company, has just released a report, which states that 62% of first-time smartphone owners choose Android devices, with 25% picking iOS. Granted, this is likely because Android includes all devices across the price spectrum, with iOS featured on only the high-end iPhone. While Apple might be better off financially against Android device manufacturers, market share numbers are also a very important factor in the race for smartphone and OS dominance.

Highlights of this report include:

    Around 110 million users in the US own a smartphone.
    47.5% consumers who owned feature phones upgraded to smartphones, and increase of almost 10%, with around 50% choosing to change to another smartphone.
    61.5% of first-time smartphone buyers chose Android, with 25.2% picking Apple devices. Microsoft (Windows Phone) and RIM accounted for 7.1% and 4.8% respectively.
    For users that upgraded from one smartphone to another, 54.2% bought Android devices, with 33.5% buying iOS devices.

Important to note is the last point, of an upgrade from one smartphone to another, where the numbers are somewhat similar to the current market share breakup. Safe to assume that, as expected, Android users upgrade to another Android device, with iOS users staying loyal to Apple.

Check out the press release below for the complete Comscore report.

What are your thoughts? Is it unexpected that first-time smartphone owners prefer Android? Is there any area of the report that surprises you? Let us know in the comments section below.

SOURCES COMSCORE

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