A new study released by IBM reveals that the iPhone and iPad topped the Black Friday online shopping sprees. Not when it comes to mobile devices users purchased but devices used to snag Black Friday deals from when shopping online.
According to the study, 24% percent of online shoppers used mobile devices to check out Black Friday deals: 9.8% from iPad, 8.7% from iPhone and 5.5% from Android devices. Overall, that’s an 17.4% increase in online shopping for the period, driving Black Friday sales up 20.4% compared to last year.