Well that didn’t take long, did it? For those who don’t know,
Blackberry announced it’s new mobile platform, Blackberry 10, along with
two devices that will be running it. If you haven’t heard about the new
devices, David Gilson has an excellent write up
describing the new devices and new OS. While there is no doubt that
Blackberry will be the talk of the day, Samsung isn’t going quietly into
that good night.
The Korean smartphone giant has spent the day
buying various ad spaces to offset the excitement surrounding the new
Blackberry OS. As the photo above shows, people searching for
#Blackberry10 were met with advertisements for Samsung’s Enterprise. It
promises a balance of work and life. This is Samsung clearly trying to
take some air out of Blackberry’s tires since the business audience has
always been Blackberry’s target.
As if that wasn’t enough, 9 to 5 Google
reports that Samsung also bought promoted spots on Twitter to do the
exact same thing. So no matter where you search for Blackberry 10 today,
prepare to see Samsung ads somewhere nearby. The ads seem to be
intermittent. I attempted to search for #Blackberry10 in Google and saw
no Samsung ads. So there is a chance you may not seem them.
This
makes things more interesting. If other companies didn’t perceive
Blackberry 10 as a threat, then it’s highly unlikely that they’d buy ad
space to compete with it the day it gets announced. Is Samsung worried
that Blackberry will take their business customers?