Apple CEO Tim Cook ‘extremely sorry’ for iOS Maps, recommends Google Maps and other alternatives

Tim Cook introducing the iPhone 5 (Photo credit: AP)

It’s difficult for a company to accept blame for a crappy product or service. But it’s also a good PR move to do so, which can help everyone — the company itself, customers, and the media — move on and find a resolution to the issue. In this case, the problem is Maps on iOS 6. Apple CEO Tim Cook acknowledges that the company has fallen short on quality, and suggested alternatives while they fix their mapping service.

But reading between the lines, there’s still an attempt to justify their move in Cook’s letter. He says that Apple “wanted to provide … even better Maps,” and that in order to do that, they have “had to create a new version of Maps from the ground up.”
And so, while Apple is working at a better mapping service from ground up, Tim recommends other services, like Bing, MapQuest and Waze, which are available on the iTunes App Store. Then, there are also Google Maps and Nokia Maps, which can be accessed through mobile web.
If that means anything, it’s that Google has not likely submitted its native iOS 6 app to Apple yet, or that Apple has not yet approved it. Otherwise, Tim would have already mentioned that Google Maps was coming soon.
Admitting your mistake is a good move, especially if the aim is to improve the product. With the millions of Apple fans out there, I’m pretty sure Apple will be quickly forgiven, along with the host of other mistakes the company has made in the past. Remember MobileMe? How about Antennagate? How about the “hockey puck” mouse. Let’s not even talk about the Newton!
The question here is timing. Apple took it sweet time — one full week — before publicly acknowledging the issue. Let’s hope they get to really working on an improved mapping experience. Until then, Android users will have a common advantage over iPhone 5 and other iOS 6 users. Our native maps are better!
In case you’re interested about a history of Apple failures, you can check out this article from The Guardian. I have quoted Tim Cook’s memo below:

SOURCES Apple

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