More details about the T-Mobile Uncarrier Value plans (exclusive)

A trusted source has provided us with a full breakdown of T-Mobile’s upcoming Value plans. See how the plans will be built for individuals and families.
We’ve reported extensively on T-Mobile’s bold plans to become an “Uncarrier” by ditching the subsidy system now prevalent in the United States.
While T-Mobile is only expected to reveal its new strategy on March 26, we’ve already learned quite a lot about the structure of the Uncarrier plans, thanks to a series of leaks. These include details about a new trade-in program that will score customers discounts on their plans when they bring in old devices, and information about the pricing of the “Uncarrier classic” plans, which T-Mo will make available through Best Buy and other big retailers.

Now we have some new details about T-Mobile’s upcoming Value plans, thanks to our trusted source close to the carrier. These plans will be available in T-Mo stores and online, and, as rumored before, include a plan that offers unlimited data for an affordable $70.

T-Mobile individual Value plans pricing

Here’s how the individual T-Mobile Value plans will be built. All plans will include a base voice and text package that will cost $50. Starting from it, individual users will get to choose between either unlimited data or a set of data buckets.
The unlimited option will be $20 for phone access, plus an optional bucket for tethered access. After the buckets are consumed, tethering stops, but you’ll still get data at full speed on your device.
The bucket data option will start from $0 for 0.5GB (included) to $60 for 12.5GB. This includes both device and tethered access. After the bucket is consumed, the speed will be throttled.

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T-Mobile individual Family/pooled plans pricing

The Family/pooled Uncarrier plans are similar to the individual plans, with the difference being the tariff for the voice and text package. For $80, users will get unlimited text and talk on line 1&2, with an extra $10 for lines 3 to 5.
The data add-on is identical to the individual plans.

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T-Mobile’s Uncarrier marketing approach

Finally, we got our hands on a document that lays down the main selling points of T-Mobile’s Uncarrier strategy. The carrier will focus on four qualities of its service: un-congested, un-limited, un-beatable, and un-restricted.

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What do you make of these plans? Will they bring T-Mobile the much awaited turnaround?

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