As if we needed further proof that 2013 is the year of the tablet, the Consumer Electronics Association or CEA has just published the results of its most recent annual survey — called the Household CE Ownership and Market Potential Study — to reveal that tablet computers are now at the top of the list when it comes to mobile electronic device adoption rates in the U.S. It is followed by smartphones in second place, e-readers in third place, and wireless mobile hotspots in fourth place. Evidently, public interest in mobile devices is now bigger than ever.
According to information gathered in the this year’s CEA consumer electronics study, the household penetration rate of tablets this year has gone up 17% compared with last year, and now represents 39% of the market. Meanwhile, the rise in smartphone adoption tops off at 12%, and both e-readers and mobile wireless hotspots rose 10% each. This should come as no surprise given the seemingly steady rise in the rate of mobile electronic device adoption seen in recent years.
In the same study, it has been noted that only 21% of consumers are planning to purchase tablets. For comparison, 33% of consumers plan to purchase headphones, while 29% plan to purchase new smartphones. Clearly, smartphones will remain on top as far as actual market share of mobile devices is concerned, but it’s possible that it might finally be trumped by tablets at some point in the future.
Source:EON (Businesswire)
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