Hot on the heels of a report about Americans spending more every year
on their smartphones and data plans, we bring news that may make
carriers a little more happy. It seems downloads over Wi-Fi amount to
more than double the cellular average at nearly 2.5GB monthly. The
average Android smartphone user downloads around 870MB over cellular a
month.
Of course, this is not without some
stratification: 18 to 24 year olds download the most over cellular data
at 1.05GB, people over the age of 55 used only 750MB a month. Wi-Fi
data studies saw the 25 to 34 age crowd the most active in downloading.
They consume some 3.1 gigs a month! Who wants to guess the content of
all that juicy traffic hmmn? We’re guessing games and YouTube.
All of this news points to a possible
contradiction in studies. The one for this story was done by NPD, and
their data comes from 1,000 smartphones with installed SmartMeter
software. However, if you want to check sans software, go into Settings
and then click on Data Usage. Sorry, pre ICS Android users, this may not be available for you unless you are running a custom ROM.
It’s also interesting to note that
initiatives are being enacted by carriers so cellular data isn’t used as
much. I wonder if massive overage fees weren’t enough for some people
to get the hint to use WiFi?
Even with LTE, do you think this Wi-Fi
trend will continue? Might it change if Wi-Fi gets too crowded or starts
becoming associated with bigger fees from purveyors of previously free
or low-cost signal?
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